Potwells Childrens Storage Boxes and Storage Chests Launch - Press Release

Press Release
Monday 3rd June, 2019


Potwells launch luxury, space-efficient children’s storage collection

⦁ 15 on trend designs to choose from - including sloths, monkeys, mermaids & aliens

⦁ Sturdy and strong storage designed to fit stylishly in your home

After the success of its cuddly and cosy extra-long hot water bottles, Potwells is launching a brand-new collections of children’s storage boxes and chests. The cheerful characterful storage range will make a stylish impact in any playroom or bedroom and niftily organise children’s toys and books.

Little people will love the joyful characters or dreamy mystical creatures in the collection that features sloths, unicorns, zebras, astronauts and rockets. The luxury, space-efficient boxes can fit neatly into well-known cube storage units or be stacked thanks to their cleverly designed lids. They also flat pack making them perfect for travelling and great for hotels or holiday homes, fitting neatly into any corner.

For storing larger items or an abundance of teddies and games, the collection also includes three large storage chests. Designed in the UK to last, all the designs make quite the impression and are perfect for organising toys and keeping bedrooms tidy. The boxes are priced at £21.95 and the chests are priced at £29.95. Made from soft wipe-clean materials, with a fun, fuzzy character, and no sharp corners, the boxes are 100% child friendly.

Nicola and Julie said: “We’re so excited to launch our brand-new storage collection and see our vision come to life. As busy parents of seven children, we have designed storage that is practical, works well in family homes and is equally loved by children and grown-ups. The on-trend boxes fit perfectly in existing cube storage cupboards but also look fabulous standing on their own. We have created an adaptable collection that parents and children can tailor to their home – and they make a fantastic impression in any room or space.

“Our own little ones helped us create the designs for the boxes and together we ensured we included all the characters they loved. And with 15 designs to choose from - including sloths, lions, monkeys, mermaids and zebras – we think the boxes are will suit every growing personality, whether your child is a safari adventurer, a space cadet in training or a unicorn lover.”

Potwells was founded by Julie Ann McLean and Nicola Barnett in 2013 and has grown from its rural Leicestershire base to become an established luxury brand, with a uniquely stylish product offering loved by children and desired by grown-ups. As their families grew, the two firm friends built their business around their busy lives, their seven children and their love for beautiful, well-made products. The hot water bottle design was based on an existing adult version and then tailored for children with the help of their own seven-strong ‘expert panel’.

Julie said: “Our seven children are proud to have played a part in the creation of our extra-long hot water bottles and our new storage collection. Their input has been essential in designing stylish products that can be used and loved by all families.”

Potwells new storage boxes are a wonderful, on-trend accessory in any room or home and have been lovingly designed to spark a child’s imagination or ambition. And children are guaranteed to want to collect them all, so are great way to style multiple rooms or homes. For further information and sales, please visit: https://potwells.co.uk/collections/potwells-luxury-childrens-products


Product Details:
Box Dimensions: 33cm wide and 33.5cm high
Chest Dimensions: Wx32Hx32Wcm
Materials: 100% Polyester

Notes to Editors:
For press questions or interview opportunities with founders Julie Ann and Nicola, please call Rebecca Middleton, Tel: 07884 001 881 (rebecca@middletondavies.com) or Hayley Smith, Tel: 07415 116 515 (hayley@middletondavies.com)

High-resolution images are available here. Please call or email to request further images.  

About Potwells: Founded by mums Julie Ann McLean and Nicola Barnett in 2013, Potwells has grown from its rural Leicestershire home to become an exciting, growing luxury brand. With their seven children as inspiration, Julie-Ann and Nicola have developed a uniquely stylish product offering loved by little people and desired by grown-ups. Potwells’ unwavering commitment to style, comfort and family is at the heart of everything it does. Marrying luxury, with practicality and quality to nurture an easy and happy family life. For more information, please visit: www.potwells.co.uk